Find the minimum ROAS your ads need to cover product costs, shipping and transaction fees — plus your maximum CPA and profit at different return levels.
What return does every $1 of ad spend have to produce before I lose money?
Break-Even Calculators
Break-even calculators
Break-even is the line between a sale that costs you money and a sale that contributes. These calculators find that line for an order, for advertising spend, and for a store as a whole.
Available now
How many orders a month cover your fixed costs at your current contribution per order.
How many orders do I need before the store makes money?
Two kinds of break-even
Order-level break-even asks whether a single sale covers what it cost to make and deliver it. Business-level break-even asks how many of those sales it takes to cover the costs that exist whether you sell anything or not — rent, software, salaries, your Shopify plan.
The first is a subtraction; the second is a division. Both start from the same figure: contribution per order. Work that out first, and the rest follows.
Use the Break-Even ROAS Calculator for the acquisition ceiling on one order, or the Ecommerce Break-Even Calculator to turn contribution per order into monthly order and revenue targets.
In development
These are being built to the same standard: published formula, stated assumptions and a review date. They have no URL until they are finished.
Shopify Break-Even Calculator
Coming soonBreak-even order volume with Shopify subscription, app and transaction costs treated as fixed and variable separately.
What volume does my Shopify stack need to pay for itself?
Related categories
- Profit CalculatorsWork out what an order actually leaves behind after every cost.
- Advertising CalculatorsTurn your unit economics into the ad numbers you can actually spend to.
- Pricing CalculatorsSet prices from margin targets instead of guesswork.
- All calculatorsThe full directory, searchable and filterable.