Pricing calculator

Product Pricing & Margin Calculator

Work backwards from the profit margin you want to the selling price your ecommerce product actually needs after fees, fulfilment and acquisition cost.

Last reviewed Calculation methodology

Your target economics

Formatting only — no exchange rates are applied.

Use 0 for a price target before paid acquisition.

Profit after all entered costs, as a percentage of the required selling price.

Results update as you type. Values stay in your browser and are not stored.

Required selling price

$65.32

Charge about $65.32 to leave a 20.0% margin after the costs you entered.

Break-even price

$51.86

Covers entered costs and percentage fees with zero profit.

Profit per order

$13.06

Profit left at the target selling price.

Base costs

$50.30

Currency costs before percentage fees and profit.

Percentage fee

$1.96

Fee amount at the recommended selling price.

Target margin amount

$13.06

The currency amount represented by your target margin.

Markup on base costs

29.9%

Price increase over entered currency costs; not the same as margin.

How the required price is calculated

A target margin is a share of the final selling price, not a markup on cost. The calculator reserves part of revenue for percentage fees and part for your target profit, then solves for the price that leaves enough currency to cover the fixed per-order costs you entered.

Required price = Currency costs ÷ (1 − Fee rate − Target margin rate)

Worked pricing example

With $25 COGS, $8 fulfilment, a 3% fee, a $0.30 transaction fee, $15 expected CPA and $2 of other variable cost, the currency costs total $50.30. To leave a 20.0% margin after those costs, the required selling price is about $65.32.

At that price, percentage fees are $1.96 and target profit is $13.06. The break-even price with no target profit is $51.86.

Margin is not markup

Markup compares price with cost. Margin compares profit with revenue. A 25% markup does not produce a 25% margin. Use the margin target if you care about how much of each sales dollar remains after the costs you entered.

Should ad cost be included in pricing?

If paid acquisition is a normal part of how the product sells, including an expected CPA gives a more realistic price target. For organic or retention orders, enter zero and compare the result with your paid-acquisition price requirement.

Already know your selling price and want to see the actual profit it produces? Use the Ecommerce Profit Calculator.

Related guides

Methodology

How the Product Pricing & Margin Calculator calculates

Required price = Currency costs ÷ (1 − Fee rate − Target margin rate) Break-even price = Currency costs ÷ (1 − Fee rate)

Costs included

  • COGS
  • Seller-paid shipping and fulfilment
  • Percentage payment/platform fees
  • Fixed transaction fee
  • Expected CPA entered by you
  • Other per-order variable costs
  • Target profit margin

Costs excluded

  • Tax/VAT unless entered as a cost
  • Fixed monthly overhead
  • Customer lifetime value
  • Future changes in fees or acquisition cost

Assumptions

  • All currency costs are per order
  • Percentage fees are charged on the final selling price
  • Target margin is profit after every cost entered in this calculator
  • The result is a mathematical price requirement, not a recommendation about market demand

Calculations run locally in your browser. No figures are transmitted, logged or stored, and the page works with the network disconnected once loaded.

Formula and copy last reviewed 2026-08-25. Read how every calculator on this site is built and checked in the methodology.

This tool is informational. It is not accounting, tax, investment or financial advice, and it does not replace your own books.

Frequently asked questions

What margin should I target?

There is no universal target. The sustainable margin depends on category, return rate, overhead, repeat purchase behavior and how expensive growth is. Use a target that reflects your own business rather than a benchmark copied from another store.

Why does a small fee increase the required price?

A percentage fee rises with the price itself. The calculator solves that circular relationship rather than adding a fee once after the fact.

Can this calculate a price before ads?

Yes. Set expected CPA to zero. The result then targets a margin before paid acquisition.